Our Causes

Protect What You Love - 1% of Every Sale Supports Conservation in Baja.

For every purchase you make, we set aside 1% of the total sale price to be donated directly to local organizations that are actively working to protect marine life and promote sustainability. This means that when you choose Salinity Swimwear, you’re not just investing in high-quality, ocean-inspired apparel—you’re also contributing to meaningful environmental efforts in the region we call home.

Living in Baja, we’ve witnessed firsthand the incredible beauty of the ocean and the challenges it faces. Despite being one of the most biodiverse marine environments in the world, funding for conservation efforts here is often limited. That’s why we’ve chosen to focus on local organizations that are creating real change in our community.

Marine and Wildlife Rescue Center (MMWRC)

Based in La Paz, this organization rescues and rehabilitates marine animals like stranded whales, injured sea lions, and seabirds, ensuring they can return to their natural habitats. Their work includes:

Responding to marine animal emergencies and providing expert veterinary care.
Rehabilitating and releasing rescued wildlife back into the ocean.
Educating the public on how to coexist with marine life and reduce human impact.

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Cero Basura BCS (Zero Waste)

Located in Todos Santos, this initiative is leading the charge toward a zero-waste Baja through education, recycling programs, and community-driven waste reduction efforts. Their work includes:

Organizing beach cleanups and waste reduction initiatives.
Educating local businesses and residents about sustainable waste management.
Advocating for policies that support a cleaner, more sustainable Baja.

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Special Prints That Support a Cause

Shark Watch
Inspired by the swirling silhouettes of blacktip sharks just off the beaches of Cabo Pulmo, the Shark Watch collection is where science meets statement. This bold, high-contrast print is based on real drone footage from marine biologist Katy Ayres' long-term research project Shark Watch designed to monitor and protect blacktip sharks using non-invasive aerial surveys.
50% of profits from every item in this collection go directly to support Shark Watch: funding drone flights, equipment, and community-based monitoring that helps track shark populations in and beyond marine protected areas.
🦈 Wear it loud. Wear it proud. Wear your impact.
Read More About Shark Watch

Your Impact

Every purchase, no matter how big or small, contributes to these vital efforts. Whether you’re shopping for a rash guard, swim leggings, or sun-protective apparel, your choice helps fund marine animal rescue, habitat restoration, and sustainable living programs in Baja. By choosing Salinity Swimwear, you’re becoming part of a movement that supports the ocean and the communities that rely on it.

Shop Our Best Sellers & Support Ocean Conservation

Together, we’re making a difference—one purchase at a time. Thank you for helping us support Baja’s marine life, sustainability efforts, and coastal communities.